Last week's snow storm left trees down and power out over much of the much of the lower Hudson Valley. Mayors of several local communitiesa had the unenviable task of advising residents to alter their Halloween plans.. Leo Wiegman, Croton on Hudson's Mayor in The Cortlandt Daily, Peter Swiderski, Mayor of Hasting on Hudson, posted through Facebook. Kudos to these leaders for using agile local and social media tools for adapting to changing weather patterns. Residents benefit by imediate, familiar, well targeted messaging with high impression rates.
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